The brand’s passion for seeking new talent is proven in how it trains, coaches and develops all of its staff. Sim Local is continually bringing staff along their journey. Starting in London Heathrow with one store, Sim Local now has four stores and is expanding into Europe and the Middle East with no signs of stopping. Currently operating four successful retail stores within Heathrow Airport, Sim Local sells local sim cards to international tourists for their data, talk and text. When Sim Local recruits, it seeks leaders of the future, people with the ‘know how', sales skills and the ability to progress within the company.